Industry News

Industry News

7 articles

Sprouter creator platform mockup showing audience growth tools

The Creator Economy in 2026: Trends to Watch

Explore the major trends shaping the creator economy in 2026, from AI integration to platform diversification. Learn how successful creators are building sustainable businesses beyond social algorithms.

January 21, 2026 9 min read
Analytics dashboard showing first-party data metrics

First-Party Data for Small Businesses: Why It Matters in 2026

Learn why first-party data is essential for small business marketing in 2026. Understand how privacy changes affect your business and discover practical strategies for collecting customer data directly.

January 16, 2026 8 min read
Mobile payment and checkout experience on smartphone

Contactless Payments for Small Businesses: Everything You Need to Know in 2026

Learn how contactless payments can benefit your small business. Covers tap-to-pay, mobile wallets, QR codes, costs, security, and implementation strategies for 2026.

January 12, 2026 7 min read
Connected marketing touchpoints bridging offline and online

Offline-to-Online (O2O) Marketing: Bridging Physical and Digital in 2026

Learn how O2O marketing connects your physical presence to digital channels. Discover strategies using QR codes, first-party data collection, and omnichannel tactics that drive measurable results.

January 7, 2026 9 min read
Sprouter dashboard showing community engagement metrics

Community-Based Marketing: Why Building Fans Beats Buying Followers in 2026

Learn why community-based marketing outperforms traditional advertising in 2026. Discover how to build engaged communities through real-world touchpoints that create lasting customer relationships.

January 4, 2026 10 min read
Sprouter QR code analytics showing scan metrics and engagement data

GS1 Sunrise 2027: The Biggest QR Code Opportunity in History

GS1 Sunrise 2027 will put QR codes on every product. Learn why brands focused only on supply chain compliance are missing the massive consumer engagement opportunity.

December 30, 2025 9 min read
Smartphone scanning connected packaging QR code

Connected Packaging: How Every Product Becomes a Customer Touchpoint in 2027

GS1 Sunrise 2027 transforms product packaging into interactive consumer touchpoints. Learn how connected packaging creates direct brand relationships and what infrastructure you need.

December 27, 2025 9 min read
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