What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.
In order to collect and use personal information about you, Sprouter uses cookies and other similar tracking technologies (hereinafter referred to as "Cookies"). By using Sprouter you are agreeing to our use of Cookies as detailed in this Cookie Policy.
While cookies themselves do not contain any information that personally identifies you, personal information that we store about you may be linked, by us, to the information stored in, and obtained from, Cookies.
How We Use Cookies
The Cookies used by Sprouter include those which are strictly necessary for access and navigation, that track usage (performance cookies), remember your choices (functionality cookies), and that provide you with targeted content or advertisements.
We may use the information we obtain from your use of our Cookies for the following purposes:
- To recognize your device when you visit our website
- To improve the website's usability
- To analyze the use of our website
- In the administration of our website
- To personalize the website for you, including targeted advertising which may be of particular interest to you
Types of Cookies We Use
We may use both persistent and session cookies on Sprouter properties:
- Session Cookies: These are temporary cookies that expire when you close your browser. They help us track your activities during a single browsing session.
- Persistent Cookies: These remain on your device for a set period of time or until you delete them. They help us recognize you as a returning visitor and remember your preferences.
Functional Cookies
These cookies are essential for the basic functionality of our website and services.
| Cookie Name | Provider | Purpose | Duration |
__cf_bm | Cloudflare | Used to support Cloudflare Bot Management and distinguish between humans and bots | 30 minutes |
aka_debug | Vimeo | Essential for the site to play embedded videos from Vimeo | Session |
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
| Cookie Name | Provider | Purpose | Duration |
_ga | Google Analytics | Anonymously stores site usage and visitation information | 2 years |
_gid | Google Analytics | Anonymously stores data on how visitor's use a website and the performance of the website | 24 hours |
_gat_UA-207275629-1 | Google Analytics / Tag Manager | Allows website owner's to track visitor behavior and measure site performance | 1 minute |
vuid | Vimeo | Collects tracking information from embed videos on the website | 2 years |
CLID | Microsoft Clarity | Tracks the first time Clarity saw this user on any site using Clarity | 1 year |
_clck | Microsoft Clarity | Stores a unique user ID | 1 year |
SM | Microsoft Clarity | Synchronizes the MUID cookie across Microsoft domains | Session |
_clsk | Microsoft Clarity | Stores and combines pageviews by a user into a single session recording | 1 day |
Advertisement Cookies
These cookies may be set through our site by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites.
| Cookie Name | Provider | Purpose | Duration |
MUID | Microsoft | Recognizes unique web browsers visiting Microsoft sites for advertising and analytics | 1 year |
_fbp | Facebook | Displays advertisements to users whenever on a digital platform powered by Facebook advertising | 3 months |
fr | Facebook | Displays relevant advertisements to users by tracking user behavior across the web, on sites that have Facebook pixel or plugin | 3 months |
ANONCHK | Bing | Stores a user's session ID and verifies clicks on advertisements from the Bing search engine | Session |
Pixel Partners
Additionally, Sprouter collects personal information through the use of Pixels. Pixels are tiny, transparent graphics that are placed on web pages or in emails to track certain behaviors.
Our Pixel partners are as follows:
- Google – For advertising measurement and conversion tracking
- Facebook – For advertising measurement and conversion tracking
- TikTok – For advertising measurement and conversion tracking
- Amazon – For advertising measurement and conversion tracking
These pixels help us understand the effectiveness of our advertising campaigns and improve our marketing efforts.
Opt-Out Preference Signals
Where required by law, we recognize and honor browser- or device-based opt-out signals for "sales/sharing" or targeted advertising (e.g., Global Privacy Control). These choices apply to the browser that sends the signal.
If you enable a recognized opt-out signal in your browser, we will treat this as a request to opt out of:
- The sale of your personal information
- Sharing of your personal information for cross-context behavioral advertising
- Targeted advertising based on your browsing behavior
Managing Your Cookie Preferences
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by using the controls described below:
Website Cookie Controls
Some of our website features rely on cookies to function properly. If you disable cookies, some features may not work as expected.
Third-Party Opt-Outs
You can opt out of interest-based advertising through the following industry programs:
Browser Settings
Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or delete certain cookies. Here's how to manage cookies in popular browsers:
- Google Chrome: Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
Please note that if you choose to block cookies, this may affect the functionality of certain features of our website and services.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our business operations, or any other reason we determine is necessary or appropriate. When we make changes, we will revise the "Last Updated" date at the top of this policy.
We encourage you to periodically review this Cookie Policy to stay informed about our use of cookies. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of such changes.
