The Problem
Sarah built 85K Instagram followers sharing workout tips. Brand deals paid $500-2K/month, but were inconsistent. Every time she posted about workshops, Instagram's algorithm buried the post—only 3% of followers saw it. She had no way to notify her most engaged followers.
The Sprouter Solution
Sarah created her Action Page with all offerings: monthly workout challenges, 1-on-1 coaching booking, meal plan downloads, and links to YouTube. She put QR codes on gym water bottles and workout mats. Followers on Sprouter get direct announcements—no algorithm in the way.
The Result
- 4,200 Sprouter followers (vs 85K Instagram followers who rarely see posts)
- $72K annual revenue (vs $12K from brand deals)
- QR code on water bottles drove 38% of new followers
- Direct messaging reduced "DM me" chaos—actual booking inquiries