first-party data

2 articles with this tag

First-Party Data for Small Businesses: Why It Matters in 2026

Learn why first-party data is essential for small business marketing in 2026. Understand how privacy changes affect your business and discover practical strategies for collecting customer data directly.

January 16, 2026 • 8 min read

Connected marketing touchpoints bridging offline and online

Industry News

Offline-to-Online (O2O) Marketing: Bridging Physical and Digital in 2026

Learn how O2O marketing connects your physical presence to digital channels. Discover strategies using QR codes, first-party data collection, and omnichannel tactics that drive measurable results.

January 7, 2026 • 9 min read

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