marketing strategy

2 articles with this tag

Analytics dashboard showing first-party data metrics

First-Party Data for Small Businesses: Why It Matters in 2026

Learn why first-party data is essential for small business marketing in 2026. Understand how privacy changes affect your business and discover practical strategies for collecting customer data directly.

January 16, 2026 • 8 min read

Sprouter dashboard showing community engagement metrics

Industry News

Community-Based Marketing: Why Building Fans Beats Buying Followers in 2026

Learn why community-based marketing outperforms traditional advertising in 2026. Discover how to build engaged communities through real-world touchpoints that create lasting customer relationships.

January 4, 2026 • 10 min read

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