When we first started using Sprouter, within the first week, we had a three thousand percent increase in social engagement—thousands of views, not only from people currently in the restaurant but also people clicking the link in our Instagram bio. Depending on what industry you’re in, there’s a lot of different ways that you could use it.
What makes Sprouter very valuable to us is not just the menu; it gives our customers something to do. We’re able to direct them to what we want them to do. We want them to go to our social media; we want to engage with them on that level. We want them to check out our specials, see what’s happening at our other locations. When you scan the menu, it guides you to our website, increasing our traffic, visibility on Google, and the number of hits we get, which is very beneficial for us.
As a business, with one click, you have access to get all of this information in front of your customer. We want to spread the word to our surrounding communities, and it’s hard to do with just word of mouth around this town, so promoting the visibility online is a huge thing for us.