Sprouter 3.0 is just around the corner! Stay tuned for the big launch. 🎉👀

Sprouter App Logo

Toy companies are scrambling to get hot on social media

A VPN is an essential component of IT security, whether you’re just starting a business or are already up and running. Most business interactions and transactions happen online and VPN
Sprouter App

Not only has TikTok become the preferred search engine of young people, it has also become the main place kids go to discover the toys they want (and beg their parents for).

Why it matters: The places where “hot” toys catch on guide the whole advertising industry — and this season’s hot holiday toys are heavily tied to apps, video games, and social media influencers.

  • Manufacturers are hastily shifting their marketing dollars from TV to TikTok, YouTube, and other places where influencers strut their stuff.

Driving the news: At a “hot” holiday toy preview event at New York City’s Chelsea Piers this week, toy brands were talking up their products’ social media cred and the licensing deals they had with influencers and video game franchises.

  • “It’s one thing to have a show on the Disney Channel, Nickelodeon,” said Joel Alicea, marketing director of Bonkers Toys. “The reality is, kids are watching YouTube, kids are on TikTok.”
  • All his company’s toys — which include a line of Addison Rae dolls and figurines tied to the YouTube video gamer Aphmau — are yoked to specific influencers.
  • A lot of toys had tie-ins to games kids play on Roblox and Nintendo Switch.
    • For instance, each “Twilight Daycare” collectible baby doll comes with a code redeemable for goods on the super-popular Roblox game.

Case study: A shape-puzzle toy called Kanoodle has had an unexpected burst of popularity thanks to a math tutor who calls herself Miss Arlene and posts superfan videos on TikTok and Instagram (using a hashtag she coined: #kanoodlechallenge).

admin

admin

Leave a Replay

About Me

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Recent Posts

Follow Us

Weekly Tutorial

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit

Copyright @ 2022. Sprouter LLC