Watch: Why these SaaS companies are betting on connected apps

Sprouter App

Where will data reside in the future of SaaS? And why are SaaS companies are betting on connected apps? We teamed up with Snowflake to talk about a new deployment model for delivering SaaS to the customer — connected apps — and understand why startups are bringing their applications to their customers’ data platforms. Moderated […]

Toy companies are scrambling to get hot on social media

Sprouter App

Not only has TikTok become the preferred search engine of young people, it has also become the main place kids go to discover the toys they want (and beg their parents for). Why it matters: The places where “hot” toys catch on guide the whole advertising industry — and this season’s hot holiday toys are heavily tied to apps, video games, and […]