Teens!!! Their choice of music will tell the world a lot more about them than their words ever could. They spend most of their time online and share status updates at the speed of light. They love their social media apps. After all, it is a digital reflection that shows the world what they do and how they choose to connect and share.
Ever wondered what these teenagers look for in social media apps? Here’s what we have learned.
Teenagers love their communication as instant as it can get and visual. Apps need to be quick to comprehend and attractive at the same time, for a teen to express him/herself freely. Fast and intuitive messaging apps that serve as an alternative to obsolete texting is a great option to make their presence felt and become a desired persona online. That explains the popularity of apps such as Snapchat that allows teens to share videos and pictures faster than regular messaging. Engaging animations and filters are an added plus.
For teenagers, social media is a great way to stay connected with their large group of friends. It’s possible that some of their friends are missing on certain social media apps. They would love to share their daily updates to all their friends using a single app. This allows them express themselves and share interesting messages with their friends without spending too much time switching from one app to another.
Take a look at the trending apps of 2017 – TBH and Sarahah. The level of privacy offered by these apps was a huge draw for teens to stay connected to their pals and disconnected from their identity. It’s apparent that going incognito allows teens to express themselves in a number of ways that might not be possible in the real world. When their posts aren’t linked to their identity, they are comfortable about opening up and sharing details on what’s going on in their life.
Teens love doing a variety of things which is probably a reflection of their short attention span. For a demographic that spends a lot of time daily interacting with friends, posting selfies, statuses and playing music, videos or games – the flexibility of using specific features based on their needs is key to app popularity.
Sprouter is an app consisting of all these above features that attract the teens to use it!! A perfect platform for social networking.