If you want your social media posts to make an impact, then you should be posting more of images rather than plain text. It has been seen that images of the right size seem to influence the audience viewing your feed rather than messages typed in simple text. This is quite comprehensible because the eye and the brain catches onto images and pictures more than written information in a faster and much better way. The images are better retained by the brain rather than typed texts.
You may know and have all the tools to create perfect images for social media. You know how to build something beautiful that catches the eye, is retained by the brain for longer, to drive engagement. You are on your way to making something unique and beautiful and then get stuck on one question- “how exactly your image should look so that is comfortably fits into the timeline, newsfeed or stream?”
There is a lot to consider when you want to create a visual or image for social media and the size and shape generally top the list of these considerations. It has been seen that the width, height and other orientations are the factors that mostly influence how an image appears on social media. There are some ideal image sizes for profile pictures and cover photos and a lot has been said and read about them. The good thing is that most of the social media platforms such as Facebook and Twitter give you added control on how your cover photo or profile picture will look. You can use some very cool tools to scale and resize these pictures until they look perfect and amazing on your feed.
The main purpose of posting images and visuals on social media is to receive more likes and tweets for engagement purposes. It has been noted that tweets with images or visuals receive a whopping 150% more retweets than those without any. In general, there are some best and most ideal sizes to share photos and images on various social media networking websites:
Twitter – 1,024 x 576
LinkedIn – 552 x 368
Instagram – 1,080 x 1,080
Pinterest – 600 x 900
Facebook – 1,200 x 628
Google+ – 800 x 320
Favourite Image Size Templates that are great for Most Networks
To create images in the fastest and easiest way, those that will click on most social media channels, experts have come up with two favourite sizes, one for horizontal (landscape images) and the other for vertical (portrait images).
For Horizontal (landscape) the size is 1024 x 512
For Vertical (portrait) the size is 800 x 1200
It has been noted that the horizontal size works best for sharing on Facebook, Twitter, Google + and LinkedIn while the vertical size is ideal for Pinterest. You may also find that the horizontal size is not very impactful, but it gets compensated because most of the platforms today adjust the height of the images accordingly without cropping any of it.