If you haven’t heard about snapchat then you probably are so out of sync with what is happening and what is the latest in social media. It is one of the biggest social media networking platforms wherein users share videos and photos with friends and contacts for a limited time. This social media app is very popular, and it has nearly 150 million active users daily. It cashes in capturing special moments of users and unlike other social media platforms which let the content be available for eternity, Snapchat lets the content stay on only temporarily. Let’s find out how to use Snapchat.
Snapchat user guide is pretty simple. It specialises in providing users an ephemeral experience where they enjoy the moment or the content only for a few seconds. After the photo has been viewed or after the expiry of the time limit, it moves to the next photo or video. The content could be saved as screenshots by others viewing it and when this is done, the user is informed. If you are new to snapchat then it is advisable to use the “snap” feature of the app wherein the photos and videos self-destruct after they have been seen or viewed. Videos on snapchat can be anywhere between one to ten seconds long and hence they must be worthwhile.
Snapchat’s temporary feature contributes to a more fun and spontaneous way of sharing and communicating through social media. Snapchat provides some of the best filters ever seen on social media. How to use snapchat filters? Well, they are pretty simple and self explanatory. There are innumerable filters through which you can enhance your pictures and even add humorous tones to photos by adding dog years, fairy bands, floral tiaras and even light eyes. There are several other camera apps which also provide some very nice filters and photo editors but snapchat has been the pioneer of providing some of the best and most in demand filters.
There are some features of Snapchat that make it very popular. Some of these are that you can write on photos, post text to them and use filters on the photos you take. You cannot post photos saved on your phone already but the videos and photos must be taken using the Snapchat app camera.
It has also been seen that many users have taken and used the temporary nature of snapchat posts as a means of marketing and to promote their product. Snapchat for business is a trending field today. Videos are an endless means of marketing opportunities. When content is seen as temporary and when viewed once then it captures the attention of the viewer. The viewer always feels that he has missed out something during the short video or post and wants to go through it again. This helps in the name of the brand to be retained and remembered more in his mind which serves the basic purpose of online promotion and publicity.
So what are you waiting for? Download Snapchat today!